TANORA, meaning ‘Youth’ in Madagascar, is an Australian brand of refined, beach-inspired eco-friendly raffia accessories and homewares.
The label’s vision emerged during a road trip down Victoria’s Great Ocean Road in 2014 where Manon and Will reimagined the handicrafts of their mother country and family raffia workshops in products suited to the beach-loving Australian lifestyle.
TANORA is the celebration of Malagasy ancestral artistry with an Australian modern aesthetic and sustainable conscience.
Our commitment to sustainability & ethical practices:
Culture and Conservation
The weaving and crocheting of raffia are part of the traditional Malagasy handicraft culture. These ancestral techniques utilising traditional looms have become increasingly rare in the face of globalisation, as it has become cheaper to outsource and mass-produce products through modern machinery. An integral part of our mission is to maintain the human side and artistry of a craft native to Madagascar.
Raffia is one of the most sustainable materials in the fashion industry. The cultivation of raffia involves only the careful hand-pruning (rather than cutting) of the raffia palm, that way our footprint on the environment remains as minimal as possible. Whatever goes into our products is obtained responsibly and with a conscience. Our raffia is pruned at a minimum of 1.2 metres, ensuring that harvesting is non-disruptive and that the health of the palm is preserved.
Designing and Crafting
Our designs are created in Woollahra, Sydney, drawing inspiration from both contemporary Australian fashion trends and timeless classics. Pieces are then meticulously crafted from scratch in our Malagasy family ateliers, purposefully committed to maintaining the human side and artistry of a craft native to our country, not only as a matter of fairness but also to uphold local customs and laws.
Eden Reforestation Project
Since 2020 for each item sold, 10 trees will be planted! Read more about our wonderful planting partner. https://edenprojects.org/
Nest’s 2023 Artisan Sustainability Accelerator
We’re excited to share that TANORA has been selected to participate in @buildanest’s 2023 Artisan Sustainability Accelerator.
This will be a great opportunity for our business to receive a suite of targeted programming to drive TANORA’s business growth and social impact in the handcraft sector.
We can’t wait to see where this program will take us, and look forward to sharing our experience with you!