Tanora, meaning ‘Youth’ in Madagascan, is an Australian brand of refined, beach-inspired eco-friendly raffia accessories.
The label’s vision emerged during a road trip down Victoria’s Great Ocean Road in 2014 where the Madagascan couple reimagined the handicrafts of their mother country and family raffia workshops in products suited to the beach-loving Australian lifestyle.
Tanora is now an internationally recognized collection of bags and accessories, the range extending to homewares in 2019, and keeping Madagascar’s raffia and handicraft industries thriving.
Tanora is the celebration of Madagascan ancestral artistry with an Australian modern aesthetic and sustainable conscience.
Tanora's commitment to sustainability & ethical practices:
Today, Madagascar is one of the poorest countries in the world. Tanora commits to an on-going effort to make sure that employees in our workshop in Madagascar are well-respected, fairly paid and over the age of 18. We actively encourage fairtrade work conditions in an effort to help the people of Madagascar find their own financial independence.
Culture and Conservation
The weaving and crocheting of raffia is part of the traditional Madagascan handicraft culture. These ancestral techniques utilising traditional looms have become increasingly rare in the face of globalisation, as it has become cheaper to outsource and mass-produce products through modern machinery. An integral part of our mission is to maintain the human side and artistry of a craft native to Madagascar.